Color

#720fdb

#720fdb
hex#720fdb
rgbrgb(114, 15, 219)
hslhsl(269, 87%, 46%)
oklchoklch(0.483 0.257 295.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0903

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79db0f

#0f13db · #d80fdb

#db720f · #0fdb72

Split-complementary

Open in tool →

#dbd80f · #13db0f

#db0f13 · #79db0f · #0fdbd8

Contrast

#720fdb as textRatioAAAA largeAAAFix
Aaon white
7.48:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #9b4af2 as the text (4.66:1)
  • AAA: use #b679f6 as the text (7.05:1)
  • AA: or shift the background to #c9c9c9 (4.52:1)
  • AAA: or shift the background to #fafafa (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720fdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720fdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720fdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720fdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720fdb-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md