Color

#720edd

#720edd
hex#720edd
rgbrgb(114, 14, 221)
hslhsl(269, 88%, 46%)
oklchoklch(0.485 0.259 295.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0911

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79dd0e

#0e12dd · #d90edd

#dd720e · #0edd72

Split-complementary

Open in tool →

#ddd90e · #12dd0e

#dd0e12 · #79dd0e · #0eddd9

Contrast

#720edd as textRatioAAAA largeAAAFix
Aaon white
7.44:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #9b49f3 as the text (4.64:1)
  • AAA: use #b679f6 as the text (7.05:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720edd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720edd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720edd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720edd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720edd-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md