Color

#720e86

#720e86
hex#720e86
rgbrgb(114, 14, 134)
hslhsl(290, 81%, 29%)
oklchoklch(0.408 0.185 319.7)
Closest name: Ultraberry (#770088)Relative luminance 0.0561

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#22860e

#360e86 · #860e5e

#86720e · #0e8672

Split-complementary

Open in tool →

#5e860e · #0e8636

#86360e · #22860e · #0e5e86

Contrast

#720e86 as textRatioAAAA largeAAAFix
Aaon white
9.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #c418e7 as the text (4.63:1)
  • AAA: use #d867ef as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.56:1)
  • AAA: or shift the background to #d9d9d9 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720e86 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720e86 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720e86
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720e86 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720e86-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md