Color

#720dde

#720dde
hex#720dde
rgbrgb(114, 13, 222)
hslhsl(269, 89%, 46%)
oklchoklch(0.485 0.261 294.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0914

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79de0d

#0d10de · #da0dde

#de720d · #0dde72

Split-complementary

Open in tool →

#deda0d · #10de0d

#de0d10 · #79de0d · #0ddeda

Contrast

#720dde as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #9b48f4 as the text (4.63:1)
  • AAA: use #b87df7 as the text (7.31:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720dde as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720dde reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720dde
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720dde and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720dde-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md