Color

#720be0

#720be0
hex#720be0
rgbrgb(114, 11, 224)
hslhsl(269, 91%, 46%)
oklchoklch(0.487 0.263 294.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.092

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79e00b

#0b0ee0 · #dc0be0

#e0720b · #0be072

Split-complementary

Open in tool →

#e0dc0b · #0ee00b

#e00b0e · #79e00b · #0be0dc

Contrast

#720be0 as textRatioAAAA largeAAAFix
Aaon white
7.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #9b46f6 as the text (4.6:1)
  • AAA: use #b87bf9 as the text (7.24:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720be0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720be0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720be0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720be0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720be0-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md