Color

#72094b

#72094b
hex#72094b
rgbrgb(114, 9, 75)
hslhsl(322, 85%, 24%)
oklchoklch(0.369 0.147 349.4)
Closest name: Beet Red (#7e203f)Relative luminance 0.0428

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#09712f

#630971 · #710917

#4b7109 · #094b71

Split-complementary

Open in tool →

#177109 · #097163

#716309 · #09712f · #091771

Contrast

#72094b as textRatioAAAA largeAAAFix
Aaon white
11.31:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #de1293 as the text (4.61:1)
  • AAA: use #f25fbc as the text (7.14:1)
  • AA: or shift the background to #a6a6a6 (4.65:1)
  • AAA: or shift the background to #cccccc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72094b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72094b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72094b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72094b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72094b-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md