Color

#72041f

#72041f
hex#72041f
rgbrgb(114, 4, 31)
hslhsl(345, 93%, 23%)
oklchoklch(0.353 0.138 17.3)
Closest name: Evil Forces (#770022)Relative luminance 0.0376

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047156

#710456 · #711f04

#1f7104 · #041f71

Split-complementary

Open in tool →

#04711f · #045671

#567104 · #047156 · #1f0471

Contrast

#72041f as textRatioAAAA largeAAAFix
Aaon white
11.98:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #e70840 as the text (4.51:1)
  • AAA: use #f96287 as the text (7.12:1)
  • AA: or shift the background to #a1a1a1 (4.64:1)
  • AAA: or shift the background to #c7c7c7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72041f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72041f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72041f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72041f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72041f-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md