Color

#72041d

#72041d
hex#72041d
rgbrgb(114, 4, 29)
hslhsl(346, 93%, 23%)
oklchoklch(0.352 0.138 18.5)
Closest name: Evil Forces (#770022)Relative luminance 0.0375

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047158

#710454 · #712104

#1e7104 · #041e71

Split-complementary

Open in tool →

#047121 · #045471

#547104 · #047158 · #210471

Contrast

#72041d as textRatioAAAA largeAAAFix
Aaon white
12:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ec093e as the text (4.68:1)
  • AAA: use #f96285 as the text (7.11:1)
  • AA: or shift the background to #a1a1a1 (4.64:1)
  • AAA: or shift the background to #c7c7c7 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72041d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72041d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72041d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72041d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72041d-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md