Color

#72033b

#72033b
hex#72033b
rgbrgb(114, 3, 59)
hslhsl(330, 95%, 23%)
oklchoklch(0.36 0.143 359.2)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0396

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03723b

#720372 · #720303

#3b7203 · #033b72

Split-complementary

Open in tool →

#037203 · #037272

#727203 · #03723b · #030372

Contrast

#72033b as textRatioAAAA largeAAAFix
Aaon white
11.72:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #e50675 as the text (4.61:1)
  • AAA: use #fb5bab as the text (7.19:1)
  • AA: or shift the background to #a1a1a1 (4.54:1)
  • AAA: or shift the background to #c9c9c9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72033b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72033b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72033b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72033b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72033b-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md