Color

#72031d

#72031d
hex#72031d
rgbrgb(114, 3, 29)
hslhsl(346, 95%, 23%)
oklchoklch(0.352 0.138 18.3)
Closest name: Evil Forces (#770022)Relative luminance 0.0373

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#037258

#720355 · #722103

#1d7203 · #031d72

Split-complementary

Open in tool →

#037221 · #035572

#557203 · #037258 · #210372

Contrast

#72031d as textRatioAAAA largeAAAFix
Aaon white
12.03:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ea063b as the text (4.59:1)
  • AAA: use #fb6084 as the text (7.11:1)
  • AA: or shift the background to #a1a1a1 (4.65:1)
  • AAA: or shift the background to #c7c7c7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72031d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72031d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72031d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72031d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72031d-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md