Color

#7201d5

#7201d5
hex#7201d5
rgbrgb(114, 1, 213)
hslhsl(272, 99%, 42%)
oklchoklch(0.473 0.256 297.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.084

Colors that go with #7201d5

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7201d5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#64d501

#0801d5 · #d501ce

#d57201 · #01d572

Split-complementary

Open in tool →

#ced501 · #01d508

#d50801 · #64d501 · #01ced5

Contrast

#7201d5 as textRatioAAAA largeAAAFix
Aaon white
7.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.68:1failfailfail
  • AA: use #a239fe as the text (4.55:1)
  • AAA: use #bf76fe as the text (7.24:1)
  • AA: or shift the background to #c7c7c7 (4.63:1)
  • AAA: or shift the background to #f5f5f5 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7201d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7201d5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7201d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7201d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7201d5-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md