#72017f as text	Ratio	AA	AA large	AAA	Fix
Aaon white	10.36:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.03:1	fail	fail	fail	AA: use #c802de as the text (4.52:1) AAA: use #ec4efd as the text (7.07:1) AA: or shift the background to #ababab (4.51:1) AAA: or shift the background to #d6d6d6 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72017f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72017f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around #72017f

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #72017f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72017f-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md