Color

#690174

#690174
hex#690174
rgbrgb(105, 1, 116)
hslhsl(294, 98%, 23%)
oklchoklch(0.374 0.175 323.3)
Closest name: Extraviolet (#661188)Relative luminance 0.0429

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d7401

#2f0174 · #740146

#746901 · #017469

Split-complementary

Open in tool →

#467401 · #01742f

#742f01 · #0d7401 · #014674

Contrast

#690174 as textRatioAAAA largeAAAFix
Aaon white
11.31:1passpasspassPasses AAA — no fix needed.
Aaon black
1.86:1failfailfail
  • AA: use #c802de as the text (4.52:1)
  • AAA: use #ec4efd as the text (7.07:1)
  • AA: or shift the background to #a6a6a6 (4.64:1)
  • AAA: or shift the background to #cccccc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690174 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690174 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690174
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690174 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690174-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md