Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#718f70
#718f70
hex
#718f70rgb
rgb(113, 143, 112)hsl
hsl(118, 12%, 50%)oklch
oklch(0.618 0.057 144)Closest name: Aloe Vera (#678779)Relative luminance 0.2433
Colors that go with #718f70
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #718f70: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #718f70, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #718f70, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #718f70: 6 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #718f70 in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #718f70 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #718f70: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #718f70 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #718f70
Tints & shades
Harmonies
Contrast
| #718f70 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.58:1 | fail | pass | fail | |
Aaon black | 5.87:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #718f70 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #718f70
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #718f70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/718f70-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md