Color

#7177bc

#7177bc
hex#7177bc
rgbrgb(113, 119, 188)
hslhsl(235, 36%, 59%)
oklchoklch(0.594 0.105 278.9)
Closest name: Flood (#6677bb)Relative luminance 0.2034

Colors that go with #7177bc

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcb671

#719dbc · #9071bc

#bc7177 · #77bc71

Split-complementary

Open in tool →

#bc9071 · #9dbc71

#bc719d · #bcb671 · #71bc90

Contrast

#7177bc as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #6a70b9 as the text (4.53:1)
  • AAA: use #49509c as the text (7.21:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.07:1passpassfail
  • AAA: use #8d92c9 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7177bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7177bc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7177bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7177bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7177bc-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md