Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#712d4d
#712d4d
hex
#712d4drgb
rgb(113, 45, 77)hsl
hsl(332, 43%, 31%)oklch
oklch(0.403 0.103 353.3)Closest name: Grape (#6c3461)Relative luminance 0.0592
Colors that go with #712d4d
Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #712d4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #712d4d in 4 real palettes, including Lenovo's brand system and M&M's's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #712d4d in 6 real palettes, including Blush and Bookshop, as that palette's text colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #712d4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #712d4d: 3 real palettes, including Hinge's brand system and Heinz's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #712d4d: 3 real palettes, including Nursery and Macaron, as the supporting colour.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #712d4d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #712d4d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #712d4d
Tints & shades
Harmonies
Contrast
| #712d4d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.61:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.18:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712d4d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#712d4d reads as warm. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #712d4d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #712d4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/712d4d-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md