Color

#712989

#712989
hex#712989
rgbrgb(113, 41, 137)
hslhsl(285, 54%, 35%)
oklchoklch(0.431 0.16 316.4)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.069

Colors that go with #712989

Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#418929

#412989 · #892971

#897129 · #298971

Split-complementary

Open in tool →

#718929 · #298941

#894129 · #418929 · #297189

Contrast

#712989 as textRatioAAAA largeAAAFix
Aaon white
8.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #a94ac9 as the text (4.51:1)
  • AAA: use #c27dd8 as the text (7.22:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #712989 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#712989 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #712989
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #712989 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/712989-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md