Color

#710404

#710404
hex#710404
rgbrgb(113, 4, 4)
hslhsl(0, 93%, 23%)
oklchoklch(0.347 0.139 28.7)
Closest name: Barolo (#71000e)Relative luminance 0.0361

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047171

#71043b · #713b04

#047104 · #040471

Split-complementary

Open in tool →

#04713b · #043b71

#3b7104 · #047171 · #3b0471

Contrast

#710404 as textRatioAAAA largeAAAFix
Aaon white
12.2:1passpasspassPasses AAA — no fix needed.
Aaon black
1.72:1failfailfail
  • AA: use #ec0909 as the text (4.61:1)
  • AAA: use #f96666 as the text (7.12:1)
  • AA: or shift the background to #9e9e9e (4.55:1)
  • AAA: or shift the background to #c7c7c7 (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #710404 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#710404 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #710404
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #710404 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/710404-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md