Color

#707bc7

#707bc7
hex#707bc7
rgbrgb(112, 123, 199)
hslhsl(232, 44%, 61%)
oklchoklch(0.607 0.116 276.1)
Closest name: Flood (#6677bb)Relative luminance 0.2173

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c7bc70

#70a7c7 · #9070c7

#c7707b · #7bc770

Split-complementary

Open in tool →

#c79070 · #a7c770

#c770a7 · #c7bc70 · #70c790

Contrast

#707bc7 as textRatioAAAA largeAAAFix
Aaon white
3.93:1failpassfail
  • AA: use #616ec2 as the text (4.65:1)
  • AAA: use #424fa9 as the text (7.18:1)
  • AA: or shift the background to #171717 (4.56:1)
Aaon black
5.35:1passpassfail
  • AAA: use #8993d1 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707bc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707bc7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707bc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707bc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707bc7-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md