Color

#70232a

#70232a
hex#70232a
rgbrgb(112, 35, 42)
hslhsl(355, 52%, 29%)
oklchoklch(0.377 0.109 18.8)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.0481

Colors that go with #70232a

Teal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23706a

#702350 · #704423

#2a7023 · #232a70

Split-complementary

Open in tool →

#237044 · #235070

#507023 · #23706a · #442370

Contrast

#70232a as textRatioAAAA largeAAAFix
Aaon white
10.7:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #c74d57 as the text (4.63:1)
  • AAA: use #d77f86 as the text (7.27:1)
  • AA: or shift the background to #ababab (4.66:1)
  • AAA: or shift the background to #d1d1d1 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70232a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#70232a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #70232a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #70232a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/70232a-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md