Color

#701fdb

#701fdb
hex#701fdb
rgbrgb(112, 31, 219)
hslhsl(266, 75%, 49%)
oklchoklch(0.489 0.25 294)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0954

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89db1f

#1f2cdb · #ce1fdb

#db701f · #1fdb70

Split-complementary

Open in tool →

#dbce1f · #2cdb1f

#db1f2c · #89db1f · #1fdbce

Contrast

#701fdb as textRatioAAAA largeAAAFix
Aaon white
7.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #9251e6 as the text (4.54:1)
  • AAA: use #ae7eed as the text (7.01:1)
  • AA: or shift the background to #cfcfcf (4.64:1)
  • AAA: or shift the background to #fcfcfc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701fdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#701fdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701fdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701fdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701fdb-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md