Color

#701f84

#701f84
hex#701f84
rgbrgb(112, 31, 132)
hslhsl(288, 62%, 32%)
oklchoklch(0.415 0.168 318.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0609

Colors that go with #701f84

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#33841f

#3d1f84 · #841f66

#84701f · #1f8470

Split-complementary

Open in tool →

#66841f · #1f843d

#843d1f · #33841f · #1f6684

Contrast

#701f84 as textRatioAAAA largeAAAFix
Aaon white
9.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #b43dd1 as the text (4.53:1)
  • AAA: use #ca77df as the text (7.22:1)
  • AA: or shift the background to #b3b3b3 (4.52:1)
  • AAA: or shift the background to #dedede (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701f84 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701f84 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701f84
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701f84 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701f84-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md