Color

#701df7

#701df7
hex#701df7
rgbrgb(112, 29, 247)
hslhsl(263, 93%, 54%)
oklchoklch(0.515 0.277 289.2)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.1104

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a3f71d

#1d36f7 · #dd1df7

#f7701d · #1df770

Split-complementary

Open in tool →

#f7dd1d · #36f71d

#f71d36 · #a3f71d · #1df7dd

Contrast

#701df7 as textRatioAAAA largeAAAFix
Aaon white
6.55:1passpassfail
  • AAA: use #670ef6 as the text (7.07:1)
Aaon black
3.21:1failpassfail
  • AA: use #8f4ef9 as the text (4.63:1)
  • AAA: use #ae7ffa as the text (7.22:1)
  • AA: or shift the background to #d6d6d6 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701df7 as the background.

Brands using this color

Fonts for this mood

#701df7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701df7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701df7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701df7-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md