Color

#701db9

#701db9
hex#701db9
rgbrgb(112, 29, 185)
hslhsl(272, 73%, 42%)
oklchoklch(0.456 0.219 301.7)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0783

Colors that go with #701db9

Olive Green, Charcoal and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#66b91d

#221db9 · #b91db4

#b9701d · #1db970

Split-complementary

Open in tool →

#b4b91d · #1db922

#b9221d · #66b91d · #1db4b9

Contrast

#701db9 as textRatioAAAA largeAAAFix
Aaon white
8.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.57:1failfailfail
  • AA: use #9c4ae3 as the text (4.5:1)
  • AAA: use #b67bea as the text (7.01:1)
  • AA: or shift the background to #c2c2c2 (4.6:1)
  • AAA: or shift the background to #f0f0f0 (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701db9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701db9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701db9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701db9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701db9-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md