Color

#701daf

#701daf
hex#701daf
rgbrgb(112, 29, 175)
hslhsl(274, 72%, 40%)
oklchoklch(0.447 0.209 304.3)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0742

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5caf1d

#261daf · #af1da6

#af701d · #1daf70

Split-complementary

Open in tool →

#a6af1d · #1daf26

#af261d · #5caf1d · #1da6af

Contrast

#701daf as textRatioAAAA largeAAAFix
Aaon white
8.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #a04be2 as the text (4.6:1)
  • AAA: use #ba7bea as the text (7.11:1)
  • AA: or shift the background to #bdbdbd (4.5:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701daf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701daf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701daf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701daf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701daf-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md