Color

#701d91

#701d91
hex#701d91
rgbrgb(112, 29, 145)
hslhsl(283, 67%, 34%)
oklchoklch(0.423 0.182 313.9)
Closest name: Extraviolet (#661188)Relative luminance 0.0637

Colors that go with #701d91

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3e911d

#361d91 · #911d78

#91701d · #1d9170

Split-complementary

Open in tool →

#78911d · #1d9136

#91361d · #3e911d · #1d7891

Contrast

#701d91 as textRatioAAAA largeAAAFix
Aaon white
9.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #ae3fd9 as the text (4.51:1)
  • AAA: use #c577e4 as the text (7.13:1)
  • AA: or shift the background to #b5b5b5 (4.5:1)
  • AAA: or shift the background to #e3e3e3 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701d91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701d91 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701d91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701d91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701d91-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md