Color

#701c8d

#701c8d
hex#701c8d
rgbrgb(112, 28, 141)
hslhsl(285, 67%, 33%)
oklchoklch(0.419 0.179 315.4)
Closest name: Ultraberry (#770088)Relative luminance 0.062

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#388d1c

#381c8d · #8d1c70

#8d701c · #1c8d70

Split-complementary

Open in tool →

#708d1c · #1c8d38

#8d381c · #388d1c · #1c708d

Contrast

#701c8d as textRatioAAAA largeAAAFix
Aaon white
9.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #b33fd9 as the text (4.63:1)
  • AAA: use #c977e4 as the text (7.24:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701c8d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701c8d reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701c8d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701c8d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701c8d-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md