Color

#701c19

#701c19
hex#701c19
rgbrgb(112, 28, 25)
hslhsl(2, 64%, 27%)
oklchoklch(0.366 0.118 26.9)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.0435

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#196e71

#711942 · #714819

#19711c · #1c1971

Split-complementary

Open in tool →

#197148 · #194271

#427119 · #196e71 · #481971

Contrast

#701c19 as textRatioAAAA largeAAAFix
Aaon white
11.24:1passpasspassPasses AAA — no fix needed.
Aaon black
1.87:1failfailfail
  • AA: use #d4403a as the text (4.59:1)
  • AAA: use #e17975 as the text (7.19:1)
  • AA: or shift the background to #a6a6a6 (4.62:1)
  • AAA: or shift the background to #cfcfcf (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #701c19 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#701c19 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #701c19
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #701c19 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/701c19-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md