Color

#700cd4

#700cd4
hex#700cd4
rgbrgb(112, 12, 212)
hslhsl(270, 89%, 44%)
oklchoklch(0.473 0.252 296.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0846

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70d40c

#0c0cd4 · #d40cd4

#d4700c · #0cd470

Split-complementary

Open in tool →

#d4d40c · #0cd40c

#d40c0c · #70d40c · #0cd4d4

Contrast

#700cd4 as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #9c43f4 as the text (4.52:1)
  • AAA: use #b878f7 as the text (7.07:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700cd4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700cd4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700cd4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700cd4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700cd4-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md