Color

#700013

#700013
hex#700013
rgbrgb(112, 0, 19)
hslhsl(350, 100%, 22%)
oklchoklch(0.344 0.139 22.5)
Closest name: Barolo (#71000e)Relative luminance 0.0349

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00705e

#70004b · #702500

#137000 · #001370

Split-complementary

Open in tool →

#007025 · #004b70

#4b7000 · #00705e · #250070

Contrast

#700013 as textRatioAAAA largeAAAFix
Aaon white
12.36:1passpasspassPasses AAA — no fix needed.
Aaon black
1.7:1failfailfail
  • AA: use #eb0027 as the text (4.56:1)
  • AAA: use #ff5c77 as the text (7.05:1)
  • AA: or shift the background to #9c9c9c (4.5:1)
  • AAA: or shift the background to #c4c4c4 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700013 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#700013 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700013
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700013 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700013-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md