Dusty Blue
Open in tool →Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph.
Color
#698aab
#698aab
hex
#698aabrgb
rgb(105, 138, 171)hsl
hsl(210, 28%, 54%)oklch
oklch(0.621 0.063 248.9)Closest name: Bay View (#6a819e)Relative luminance 0.2412
Colors that go with #698aab
Charcoal, Copper and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #698aab: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #698aab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #698aab: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #698aab in 5 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #698aab: 4 real palettes, including Astro's brand system and Deep Water, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #698aab: 11 real palettes, including Dusk and Campus, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #698aab in 4 real palettes, including Ledger Dark and Noir Beauty, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Plaid's brand system and Ford's brand system put Midnight Blue beside #698aab, as the supporting colour.
Tints & shades
Harmonies
Contrast
| #698aab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.61:1 | fail | pass | fail | |
Aaon black | 5.82:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698aab as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #698aab
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #698aab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/698aab-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md