Color

#697fdd

#697fdd
hex#697fdd
rgbrgb(105, 127, 221)
hslhsl(229, 63%, 64%)
oklchoklch(0.623 0.144 271.7)
Closest name: Blue Jay (#5588dd)Relative luminance 0.234

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ddc869

#69b8dd · #8e69dd

#dd697f · #7fdd69

Split-complementary

Open in tool →

#dd8e69 · #b8dd69

#dd69b8 · #ddc869 · #69dd8e

Contrast

#697fdd as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #556dd8 as the text (4.6:1)
  • AAA: use #2e4bcc as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail
  • AAA: use #8294e3 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697fdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697fdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697fdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697fdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697fdd-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md