brandsweets

Color

#697eb5

#697eb5
hex#697eb5
rgbrgb(105, 126, 181)
hslhsl(223, 34%, 56%)
oklchoklch(0.599 0.088 267.7)
Closest name: Flood (#6677bb)Relative luminance 0.2126
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
697eb5b59f69

#b59f69

Analogous

Open in tool →
697eb569a4b57969b5

#69a4b5 · #7969b5

Triadic

Open in tool →
697eb5b5697e7eb569

#b5697e · #7eb569

Split-complementary

Open in tool →
697eb5b57969a4b569

#b57969 · #a4b569

Tetradic

Open in tool →
697eb5b569a4b59f6969b579

#b569a4 · #b59f69 · #69b579

Contrast

#697eb5 as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #5e75b0 as the text (4.52:1)
  • AAA: use #435789 as the text (7.09:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.25:1passpassfail
  • AAA: use #8496c2 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697eb5 as the background.

Brands using this color

mcpConnect your agent — build around #697eb5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #697eb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697eb5-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md