Color

#697db5

#697db5
hex#697db5
rgbrgb(105, 125, 181)
hslhsl(224, 34%, 56%)
oklchoklch(0.597 0.089 268.6)
Closest name: Flood (#6677bb)Relative luminance 0.2101

Colors that go with #697db5

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5a169

#69a3b5 · #7a69b5

#b5697d · #7db569

Split-complementary

Open in tool →

#b57a69 · #a3b569

#b569a3 · #b5a169 · #69b57a

Contrast

#697db5 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #5e74b0 as the text (4.56:1)
  • AAA: use #435689 as the text (7.16:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #8495c2 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697db5 as the background.

Brands using this color

mcpConnect your agent — build around #697db5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697db5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697db5-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md