Color

#697cd3

#697cd3
hex#697cd3
rgbrgb(105, 124, 211)
hslhsl(229, 55%, 62%)
oklchoklch(0.611 0.134 272.6)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2212

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3c069

#69b2d3 · #8b69d3

#d3697c · #7cd369

Split-complementary

Open in tool →

#d38b69 · #b2d369

#d369b2 · #d3c069 · #69d38b

Contrast

#697cd3 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #596fcf as the text (4.57:1)
  • AAA: use #364eba as the text (7.11:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #8494db as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697cd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697cd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697cd3-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md