Color

#697bc9

#697bc9
hex#697bc9
rgbrgb(105, 123, 201)
hslhsl(229, 47%, 60%)
oklchoklch(0.603 0.121 272.5)
Closest name: Flood (#6677bb)Relative luminance 0.2139

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9b769

#69abc9 · #8769c9

#c9697b · #7bc969

Split-complementary

Open in tool →

#c98769 · #abc969

#c969ab · #c9b769 · #69c987

Contrast

#697bc9 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #5e71c5 as the text (4.52:1)
  • AAA: use #3d51a9 as the text (7.12:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #8392d2 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697bc9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697bc9 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697bc9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697bc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697bc9-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md