Color

#697aba

#697aba
hex#697aba
rgbrgb(105, 122, 186)
hslhsl(227, 37%, 57%)
oklchoklch(0.593 0.1 271.7)
Closest name: Flood (#6677bb)Relative luminance 0.2047

Colors that go with #697aba

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#baa869

#69a3ba · #8069ba

#ba697a · #7aba69

Split-complementary

Open in tool →

#ba8069 · #a3ba69

#ba69a3 · #baa869 · #69ba80

Contrast

#697aba as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #5e71b5 as the text (4.66:1)
  • AAA: use #435593 as the text (7.1:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #8896c8 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697aba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697aba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697aba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697aba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697aba-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md