Color

#69729b

#69729b
hex#69729b
rgbrgb(105, 114, 155)
hslhsl(229, 20%, 51%)
oklchoklch(0.561 0.065 274.6)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.174

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b9269

#698b9b · #79699b

#9b6972 · #729b69

Split-complementary

Open in tool →

#9b7969 · #8b9b69

#9b698b · #9b9269 · #699b79

Contrast

#69729b as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #505777 as the text (7.07:1)
Aaon black
4.48:1failpassfail
  • AA: use #6c759d as the text (4.67:1)
  • AAA: use #8e95b4 as the text (7.11:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69729b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69729b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69729b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69729b-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md