Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#696c47
#696c47
hex
#696c47rgb
rgb(105, 108, 71)hsl
hsl(65, 21%, 35%)oklch
oklch(0.519 0.055 112.1)Closest name: Bancha (#666a47)Relative luminance 0.1418
Colors that go with #696c47
Charcoal, Slate Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #696c47: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #696c47 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped4 real palettes, including Graphite Mono and Blush put Blush Pink beside #696c47, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #696c47, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #696c47: 6 real palettes, including Clay & Linen and Riverbed, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #696c47 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #696c47: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Peru #cd853f
shipped4 real palettes, including Woodsmoke and Coffee Bar put Peru beside #696c47, as the lead colour.
Real palettes that use #696c47
Tints & shades
Harmonies
Contrast
| #696c47 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.47:1 | pass | pass | fail |
|
Aaon black | 3.84:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696c47 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #696c47
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #696c47 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/696c47-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md