Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#695f49
#695f49
hex
#695f49rgb
rgb(105, 95, 73)hsl
hsl(41, 18%, 35%)oklch
oklch(0.489 0.036 86.4)Closest name: Baby Bear (#6f5944)Relative luminance 0.1167
Colors that go with #695f49
Charcoal, Steel Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #695f49: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Steel Blue #4682b4
complementaryshippedSteel Blue sits directly opposite #695f49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #695f49.
Copper #b87333
shippedDesigners have shipped Copper with #695f49: 6 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #695f49 in 4 real palettes, including Gemstone and Five Guys's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #695f49: 6 real palettes, including HP's brand system and Campus, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #695f49: 4 real palettes, including Newsprint and Trader Joe's's brand system, as the lead colour.
Peru #cd853f
shipped4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #695f49, as the lead colour.
Real palettes that use #695f49
Tints & shades
Harmonies
Contrast
| #695f49 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.3:1 | pass | pass | fail |
|
Aaon black | 3.33:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #695f49 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#695f49 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #695f49
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #695f49 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/695f49-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md