Color

#694d0c

#694d0c
hex#694d0c
rgbrgb(105, 77, 12)
hslhsl(42, 79%, 23%)
oklchoklch(0.439 0.085 82.6)
Closest name: Ayahuasca Vine (#665500)Relative luminance 0.0834

Colors that go with #694d0c

Royal Blue, Rust and Sage Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c2869

#691f0c · #56690c

#0c694d · #4d0c69

Split-complementary

Open in tool →

#0c5669 · #1f0c69

#0c691f · #0c2869 · #690c56

Contrast

#694d0c as textRatioAAAA largeAAAFix
Aaon white
7.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.67:1failfailfail
  • AA: use #976f12 as the text (4.6:1)
  • AAA: use #c08d16 as the text (7.06:1)
  • AA: or shift the background to #c4c4c4 (4.51:1)
  • AAA: or shift the background to #f2f2f2 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694d0c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694d0c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694d0c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694d0c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694d0c-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md