# #694d0c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#694d0c`
- RGB: rgb(105, 77, 12)
- HSL: hsl(42, 79%, 23%)
- OKLCH: oklch(0.439 0.085 82.6)
- Relative luminance: 0.0834
- Nearest named color: Ayahuasca Vine (#665500, Δ 2.59) — https://brandsweets.com/colors/ayahuasca-vine
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/694d0c

## Tints & shades

- Tints (toward white): #8d6811, #ad8014, #d29a19, #e6ad28, #eabb4d, #eec76d, #f2d591, #f6e1b1, #faefd6, #fefcf6
- Shades (toward black): #60460b, #57400a, #4e3909, #443208, #402f07, #372806, #2e2205, #251b04, #1b1403, #120d02

## Harmonies

- Complementary: #0c2869
- Analogous: #691f0c, #56690c
- Triadic: #0c694d, #4d0c69
- Split-complementary: #0c5669, #1f0c69
- Tetradic: #0c691f, #0c2869, #690c56

## Colors that go with #694d0c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #694d0c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [pool] — Rust shows up next to #694d0c in 4 real palettes, including Magazine Ochre and Trailhead, as the lead colour. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #694d0c: 7 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Blush and Nursery put Blush Pink beside #694d0c, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #694d0c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #694d0c: 3 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #694d0c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Slate Gray** #708090 [pool] — 3 real palettes, including Sepia Mono and Bookshop put Slate Gray beside #694d0c, as the supporting colour. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/slategray

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #976f12 (4.6:1); AA: background → #c4c4c4 (4.51:1); AAA: text → #c08d16 (7.06:1); AAA: background → #f2f2f2 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/694d0c-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#694d0c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.