Color

#694935

#694935
hex#694935
rgbrgb(105, 73, 53)
hslhsl(23, 33%, 31%)
oklchoklch(0.435 0.054 52.8)
Closest name: Black Power (#654b37)Relative luminance 0.0803

Colors that go with #694935

Champagne, Copper and Peru lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #694935

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#355569

#69353b · #696335

#356949 · #493569

Split-complementary

Open in tool →

#356963 · #353b69

#3b6935 · #355569 · #633569

Contrast

#694935 as textRatioAAAA largeAAAFix
Aaon white
8.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #996a4d as the text (4.52:1)
  • AAA: use #b78c71 as the text (7:1)
  • AA: or shift the background to #c2c2c2 (4.53:1)
  • AAA: or shift the background to #f0f0f0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694935 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694935 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694935
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694935 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694935-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md