Color

#69407d

#69407d
hex#69407d
rgbrgb(105, 64, 125)
hslhsl(280, 32%, 37%)
oklchoklch(0.446 0.106 313.8)
Closest name: Lords of the Night (#664488)Relative luminance 0.0815

Colors that go with #69407d

Charcoal, Midnight Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#547d40

#4a407d · #7d4072

#7d6840 · #407d68

Split-complementary

Open in tool →

#727d40 · #407d4a

#7d4a40 · #547d40 · #40727d

Contrast

#69407d as textRatioAAAA largeAAAFix
Aaon white
7.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #9461ae as the text (4.58:1)
  • AAA: use #af89c2 as the text (7.18:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69407d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69407d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69407d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69407d-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md