Color
#69377b
#69377brgb(105, 55, 123)hsl(284, 38%, 35%)oklch(0.43 0.12 316.4)Colors that go with #69377b
Charcoal, Taupe and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #69377b: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #69377b in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #69377b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #69377b in 3 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #69377b: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Midnight Blue #191970
shipped3 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #69377b, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #69377b in 3 real palettes, including Wayfair's brand system and Console Light, as the supporting colour.
Tomato #ff6347
shipped3 real palettes, including Golden Hour and FedEx's brand system put Tomato beside #69377b, as the supporting colour.
Real palettes that use #69377b
Tints & shades
Harmonies
Contrast
| #69377b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.63:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69377b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#69377b reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #69377b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/69377b-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md