Color

#690fd7

#690fd7
hex#690fd7
rgbrgb(105, 15, 215)
hslhsl(267, 87%, 45%)
oklchoklch(0.469 0.253 292.8)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0825

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dd70f

#0f19d7 · #cd0fd7

#d7690f · #0fd769

Split-complementary

Open in tool →

#d7cd0f · #19d70f

#d70f19 · #7dd70f · #0fd7cd

Contrast

#690fd7 as textRatioAAAA largeAAAFix
Aaon white
7.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.65:1failfailfail
  • AA: use #964af2 as the text (4.56:1)
  • AAA: use #b47ef6 as the text (7.26:1)
  • AA: or shift the background to #c4c4c4 (4.54:1)
  • AAA: or shift the background to #f2f2f2 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690fd7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690fd7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690fd7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690fd7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690fd7-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md