Color

#690ec4

#690ec4
hex#690ec4
rgbrgb(105, 14, 196)
hslhsl(270, 87%, 41%)
oklchoklch(0.45 0.236 296.9)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#69c40e

#0e0ec4 · #c40ec4

#c4690e · #0ec469

Split-complementary

Open in tool →

#c4c40e · #0ec40e

#c40e0e · #69c40e · #0ec4c4

Contrast

#690ec4 as textRatioAAAA largeAAAFix
Aaon white
8.53:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #9c45f2 as the text (4.55:1)
  • AAA: use #b879f6 as the text (7.1:1)
  • AA: or shift the background to #bdbdbd (4.54:1)
  • AAA: or shift the background to #ebebeb (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690ec4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690ec4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690ec4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690ec4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690ec4-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md