Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Color
#672acf
#672acf
hex
#672acfrgb
rgb(103, 42, 207)hsl
hsl(262, 66%, 49%)oklch
oklch(0.477 0.229 291.9)Closest name: Blurple (#5539cc)Relative luminance 0.0904
Colors that go with #672acf
Royal Blue, Charcoal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #672acf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #672acf: softer than #000 and cool enough to feel like part of the same palette.
Olive Green #808000
complementaryOlive Green sits directly opposite #672acf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #672acf: 3 real palettes, including Zillow's brand system and Warbyparker's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #672acf: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #672acf: 3 real palettes, including Slack's brand system and Dairy Queen's brand system, as the lead colour.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #672acf, as the lead colour.
Orange Red #ff4500
shippedOrange Red is paired with #672acf in 3 real palettes, including Prepare your taste buds...'s brand system and Clerk's brand system, as the lead colour.
Real palettes that use #672acf
Tints & shades
Harmonies
Contrast
| #672acf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.48:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.81:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #672acf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#672acf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #672acf
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #672acf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/672acf-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md