Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Color
#66728a
#66728a
hex
#66728argb
rgb(102, 114, 138)hsl
hsl(220, 15%, 47%)oklch
oklch(0.551 0.04 264.2)Closest name: Dark Prince (#6b6c89)Relative luminance 0.1669
Colors that go with #66728a
Charcoal, Dark Olive Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #66728a: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #66728a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #66728a, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #66728a: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Crimson #dc143c
shippedCrimson is paired with #66728a in 9 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #66728a: 11 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #66728a in 5 real palettes, including Sapphire & Gold and Mid-Century, as the supporting colour.
Real palettes that use #66728a
Tints & shades
Harmonies
Contrast
| #66728a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.84:1 | pass | pass | fail |
|
Aaon black | 4.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #66728a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Slate Workspace
Open in tool →Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work.
Clinic
Open in tool →Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments.
Campus
Open in tool →Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students.
mcpConnect your agent — build around #66728a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #66728a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/66728a-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md