Color

#652001

#652001
hex#652001
rgbrgb(101, 32, 1)
hslhsl(19, 98%, 20%)
oklchoklch(0.348 0.107 40.6)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.038

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#014565

#650113 · #655301

#016521 · #210165

Split-complementary

Open in tool →

#016553 · #011365

#136501 · #014565 · #530165

Contrast

#652001 as textRatioAAAA largeAAAFix
Aaon white
11.93:1passpasspassPasses AAA — no fix needed.
Aaon black
1.76:1failfailfail
  • AA: use #d44502 as the text (4.65:1)
  • AAA: use #fd6621 as the text (7.1:1)
  • AA: or shift the background to #a1a1a1 (4.62:1)
  • AAA: or shift the background to #c7c7c7 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #652001 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#652001 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #652001
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #652001 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/652001-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md